How to Build a Strong LinkedIn Profile to Attract Employers

As a company that partners with colleges and universities nationwide to help adult learners land their dream jobs in digital careers, we recognize the value of a strong LinkedIn presence.  In this article, we will discuss how to build a strong LinkedIn profile to attract employers.

1. Make your headline more than just a job title.

Give readers your elevator pitch, you get 120 characters so make them count! Get creative with the headline field to showcase your unique perspective on your role, your passion for what you do, and what sets you apart. There’s no one formula for a great headline, of course. To help you get inspired, here’s one great example. 

2. Add a Professional Profile Picture and Background Image

Did you know that just having a picture makes your profile 14 times more likely to be viewed by others? Your LinkedIn profile picture should be a professional headshot that reflects your industry and role. Avoid using selfies or casual photos. Your background image can be a high-quality photo related to your industry or a simple design that complements your profile picture. 

3. Highlight Your Skills and Experience

One of the easiest wins on LinkedIn is to browse through the list of skills and select the ones that align with your expertise. This not only adds credibility to your Headline and Summary but also creates opportunities for endorsements from others. Make sure to include any certifications, awards, or honors that demonstrate your expertise in your field. If you don't have many, make sure to take the skills assessments and add them to your profile. Use strong action words and numbers to describe your accomplishments and impact. This can help to show potential employers that you are a valuable asset to any team. 

4. Build Your Network and Engage with Others

Networking is one of the most important aspects of LinkedIn. Connect with other professionals in your industry, and engage with them by commenting on their posts, sharing their content, and sending personalized messages. Join groups related to your industry and participate in discussions. This can help to expand your network and increase your visibility on the platform.

5. Ask for a Recommendation

Endorsements offer a fast, visual way for others to understand your value on LinkedIn. However, recommendations provide a more personal touch. They offer testimonials that showcase firsthand experiences of working with you. Requesting recommendations is easy with the dropdown menu in the Recommendations section of your profile. It's important to take a moment to consider who you would appreciate receiving a recommendation from and personalize your request accordingly. The extra effort is well worth it.

Boosting the performance of your LinkedIn profile doesn't require a significant time commitment. By implementing these ideas progressively, you can make quick progress, even if you only have a few minutes during your day. Once you leverage the full benefits of your LinkedIn profile, you'll be surprised by the difference it can make for you and your job search. Make 2023 the year you make it happen!

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